Strategy Communication
The course explores the communication practices through which organizational strategies are developed and implemented. Adopting a practice-based view on strategy making, the course views strategy communication as integral part of strategic management. The course covers the topics of communicating and interpreting strategy, facilitating strategy dialogue, and participation in collaborative strategy work from a stakeholder perspective.
Ajankohta:
Tammikuu 2023 - Helmikuu 2023
Opetusajankohdat:
Päivällä
Paikka:
Espoo
Aihealue:
Viestintä
Opintojen muoto:
Lähiopetus
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Keskitaso
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
Kurssin kuvaus
Learning outcomes
After completing the course, students:
- know the theoretical principles of organizational strategy work upon which effective strategy communication is based on
- understand strategy communication as a means of stakeholder dialogue and engagement
- know how to interpret, communicate, and negotiate strategy content and objectives
- have acquired knowledge and skills to analyze and plan strategy communication.
