Strategy Communication

The course explores the communication practices through which organizational strategies are developed and implemented. Adopting a practice-based view on strategy making, the course views strategy communication as integral part of strategic management. The course covers the topics of communicating and interpreting strategy, facilitating strategy dialogue, and participation in collaborative strategy work from a stakeholder perspective.
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Ajankohta:

Tammikuu 2023 - Helmikuu 2023

Opetusajankohdat:

Päivällä

Paikka:

Espoo

Aihealue:

Viestintä

Opintojen muoto:

Lähiopetus

Palveluntarjoaja:

Aalto-yliopiston avoin yliopisto

Taso:

Keskitaso

Opintopisteet:

6 Aalto-yliopiston opintopisteet (ECTS)

Hinta:

90,00 €

Hakuaika:

Kurssin kuvaus

Learning outcomes
After completing the course, students:

  • know the theoretical principles of organizational strategy work upon which effective strategy communication is based on
  • understand strategy communication as a means of stakeholder dialogue and engagement
  • know how to interpret, communicate, and negotiate strategy content and objectives
  • have acquired knowledge and skills to analyze and plan strategy communication.

 

  • Päivitetty:
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