Strategic Marketing in a Global Context
The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion.
Ajankohta:
–
Opetusajankohdat:
Illalla
Paikka:
Online
Aihealue:
Markkinointi ja myynti
Opintojen muoto:
Online
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Edistynyt
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
Kurssin kuvaus
The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion. Naturally, the dynamics of competition and competitiveness is a red thread in the course. Globalization, world politics, trade regulation and the changes in firms’ operating environment overall are addressed, as are the needs to adjust marketing strategies and activities due to these changes.
