Market Entry Strategies for Entrepreneurial Business
Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.
Ajankohta:
Helmikuu 2023 - Maaliskuu 2023
Opetusajankohdat:
Päivällä
Paikka:
Espoo
Aihealue:
Johtaminen ja strategia
Opintojen muoto:
Lähiopetus
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Keskitaso
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
Kurssin kuvaus
Learning outcomes
Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.
