Interaction on Enterprise Social Media (ESM) Platforms — Integrating Theory and Practice
After the course, participants have an understanding what Enterprise Social Media, what we have learned about ESM through empirical investigations, and how it can be used in organizations' daily practices. In addition, participants become aware of the negative sides of the ESM. Participants interested in developing their organizations will have more tools to take advantage of the ESM platform.
ESM has become mundane, and we do not necessarily understand its impact on organizations' everyday practices. How the organization exploits ESM, and how work teams or individuals use ESM? What are the possible consequences? The content of the course is anchored to ESM, and we will approach the communication platform through the lenses of (1) internal communication; (2) organizational development; and (3) organizational changes. The core readings of the course consist of organizational communication and development literature. Through the participative approach, course participants develop their understanding of how social media (and possibly its different applications) have significantly and permanently changed organizations' functions. We have four topics: (1) what is ESM; (2) the use of ESM in everyday practices; (3) the role of ESM in [change] management; and (4) leveraging ESM in knowledge management and organizational networks.