Integrated Marketing Communications
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
Ajankohta:
–
Opetusajankohdat:
Illalla
Paikka:
Espoo
Aihealue:
Markkinointi ja myynti
Opintojen muoto:
Lähiopetus
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Keskitaso
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
6.6.2023
– 26.7.2023
Kurssin kuvaus
Learning outcomes
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.
