Digitalisation of markets and consumption
On this course, the students will learn about digitalisation trends, data based business strategies, consumption in the digital era and information/consumer society.
Ajankohta:
elokuu 2023 - syyskuu 2023
Opetusajankohdat:
Illalla
Paikka:
Espoo
Online
Aihealue:
Digitalisaatio
Opintojen muoto:
Lähiopetus
Online
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Keskitaso
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
6.6.2023
– 25.7.2023
Kohderyhmä ja esitietovaatimukset
Suositellaan: markkinoinnin perusteet.
Kurssin kuvaus
Course content
- Digitalisation trends
- Data based business strategies
- Consumption in the digital era
- Information/consumer society
Learning outcomes
After the course, students
- will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation.
- will be able to to design problem-solving strategies, and science-based solutions for marketing.
- will demonstrate the ability to evaluate, integrate and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.
