Customer Experience Management
This course introduces and elaborates the importance of Customer Experience Management for contemporary marketing theory and practice.
Ajankohta:
February-April 2022
Opetusajankohdat:
Illalla
Paikka:
Online
Aihealue:
Markkinointi ja myynti
Opintojen muoto:
Online
Palveluntarjoaja:
Aalto-yliopiston avoin yliopisto
Taso:
Keskitaso
Opintopisteet:
6 Aalto-yliopiston opintopisteet (ECTS)
Hinta:
90,00 €
Hakuaika:
4.4.2023
– 2.5.2023
Kurssin kuvaus
The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, customer
journeys, omni-channel marketing, market research, and design thinking.
