Strategic Pricing and Customer Value

The constantly changing business environment requires flexibility and a more dynamic perspective to pricing. The program offers you the tools and the framework needed to formulate the required actions for more profitable pricing strategies. The program helps you to develop and understand the decision making that should be taking place when pricing actions are taken by management.
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Schedule:

Teaching time:

Daytime

Location:

Helsinki

Topic:

Marketing and sales

Form of learning:

On-campus

Provider:

Aalto EE

Level:

Executive

Credits:

4.5 E/MBA Credits (ECTS)

Fee:

€ 4,350.00 (+VAT)

Target group and prerequisites

This program is designed for business heads and executives responsible for pricing strategies and implementation.

Course description

Many companies navigate the market without having a carefully planned and executed pricing strategy. The Strategic Pricing and Customer Value program will equip you with the tools and conceptual frameworks needed to formulate pricing strategies, instead of making pricing decisions based on dubious assumptions and simplistic rules. Through this program, you will understand the process of formulating pricing strategies and profitable pricing decisions.   

The Strategic Pricing and Customer Value program takes three days to complete. Throughout each day, you will draw from fields like sociology, economics, and psychology to formulate new pricing strategies and solve pressing and complex contemporary pricing issues.   

This program requires three days of in-class commitment, with a total of 10 sessions. In addition, you will work on a group assignment, a pre-assignment, required reading, and a take-home assignment.  

You can obtain 4.5 ECTS credits from the program, which can be transferred to the Aalto Executive MBA or Aalto MBA program.  

Teaching takes place at Aalto EE's premises in Helsinki.

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