Digiajan markkinoinnin johtaminen

The program is tailored to the needs of today’s marketer. During the program, you will strengthen your skills in customer-centric customer path thinking. You will learn how strategies are implemented in practice, accompanied by current examples, project work, and a theoretical framework. Business profitability and growth perspective are at the heart of the program.
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Schedule:

Teaching time:

Daytime

Location:

Online
Helsinki

Topic:

Marketing and sales

Form of learning:

On-campus
Online

Provider:

Aalto PRO

Level:

Advanced

Fee:

€ 3,650.00 (+VAT)

Target group and prerequisites

The program is tailored to marketing and sales experts who are focused on developing and building effective marketing, as well as industry players who want to develop at a strategic and tactical level without yet having in-depth expertise.

Course description

Marketing is constantly evolving. Various new digital tools have enabled new functions and practices in the field. The overall picture of marketing in the digital era is changing, and internalizing and understanding everything requires an expert in the field to explore and have the courage to take on challenges. By participating in the Leading Marketing in the Digital Era program, you will get the latest information in the field, spar on challenges and opportunities together with the group, and familiarize yourself with practical tools that you can immediately use in your own work.

The Digiajan markkinoinnin johtaminen (Leading Marketing in the Digital Era) program reviews channel-specific strategies, how to monitor marketing performance and integrate it with a company’s business, how to create value in a customer-oriented manner, and the importance of brand and content. The training days are interactive and include lectures, discussion, reflections, and group work. In addition, the program includes assignments to support training days as well as project work done by the participant under the guidance of an experienced professional in the field.

The program is for hands-on specialists in marketing and sales who are experts in their field and who want to develop their own skills and strengthen the manager’s approach to taking marketing forward. Experiences and different themes are shared together with the other participants, and different topics are explored in more depth under the guidance of experienced trainers. During the program, you will learn to develop the image of marketing through academic research and examples from the business world.

The program is held in Finnish.

Teaching takes place at Aalto PRO's premises in Helsinki.

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