Value network design for internet services
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Course description
Course contents
- Design of Internet-connected services
- Technical vs. industry architectures (value networks)
- Business models
- Design process and methods
- Case studies (changing annually)
- Seminar type of debate and reporting
Learning outcomes
The objective is to improve the student’s understanding about theory and design processes of value networks in Internet and to apply this understanding in design cases on the field. The emphasis of the course is in the field exercises implemented as team work and in close collaboration with the chosen Internet-connected firms and their (beta level) service use cases. Students use a given top-down method toolbox including scenario planning, value network configurations, and business model canvas.
Course material
Course material available online.
Teaching schedule
Lectures on Tuesdays at 2–6 pm and Wednesdays at 8–10 am.
Completion methods
Compulsory: attendance to seminar sessions, presentations and opponency, written seminar reports(s), intermediate examination.
Application deadline: 3.1.2022.
