Strategy Communication
The course explores the communication practices through which organizational strategies are developed and implemented. Adopting a practice-based view on strategy making, the course views strategy communication as integral part of strategic management. The course covers the topics of communicating and interpreting strategy, facilitating strategy dialogue, and participation in collaborative strategy work from a stakeholder perspective.
Schedule:
January 2023 - February 2023
Teaching time:
Daytime
Location:
Espoo
Topic:
Communications
Form of learning:
On-campus
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 90.00
Application period:
Course description
Learning outcomes
After completing the course, students:
- know the theoretical principles of organizational strategy work upon which effective strategy communication is based on
- understand strategy communication as a means of stakeholder dialogue and engagement
- know how to interpret, communicate, and negotiate strategy content and objectives
- have acquired knowledge and skills to analyze and plan strategy communication.
