Strategic Pricing and Customer Value
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Course description
Many companies navigate the market without having a carefully planned and executed pricing strategy. The Strategic Pricing and Customer Value program will equip you with the tools and conceptual frameworks needed to formulate pricing strategies, instead of making pricing decisions based on dubious assumptions and simplistic rules. Through this program, you will understand the process of formulating pricing strategies and profitable pricing decisions.
The Strategic Pricing and Customer Value program takes three days to complete. Throughout each day, you will draw from fields like sociology, economics, and psychology to formulate new pricing strategies and solve pressing and complex contemporary pricing issues.
This program requires three days of in-class commitment, with a total of 10 sessions. In addition, you will work on a group assignment, a pre-assignment, required reading, and a take-home assignment.
You can obtain 4.5 ECTS credits from the program, which can be transferred to the Aalto Executive MBA or Aalto MBA program.
The program will be delivered in a hybrid mode that enables equal participation either on site at Aalto EE's premises in Helsinki or remotely.
