Strategic Marketing in a Global Context

The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion.
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Schedule:

Teaching time:

Evening

Location:

Online

Topic:

Marketing and sales

Form of learning:

Online

Provider:

Aalto University Open University

Level:

Advanced

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Application period:

Course description

The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale.  The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion. Naturally, the dynamics of competition and competitiveness is a red thread in the course. Globalization, world politics, trade regulation and the changes in firms’ operating environment overall are addressed, as are the needs to adjust marketing strategies and activities due to these changes.

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