Service Design (Project Course)

Study objectives Learning Outcomes After this course, the student accomplishes in 1. extracting business requirements, visualising the experience from the user, front and back-end operations and connecting the system joins to create new or improved service strategies; 2. collecting qualitative and quantitate data and insides in the specific context of her/his project with ethical procedures in their mind. This gives him/her to understand user's and stakeholders' needs and behaviours to design meaningful service value propositions; 3. selecting and employing appropriate strategic service design tools and methods in collaboration with the company/organisation project partner; 4. facilitating (if proper) co-design workshops with professionals from different disciplines, to generate new business opportunity areas in the context of a selected enterprise; 5. translating digital complexity with utilising systems thinking wit the aim to minimise friction between the user and digital interfaces; 6. recognising future trends to predict strategic service business expansions in different domains and contexts and 7. constructively reflect on group project progress, learning, lectures, (virtual) visits and her/his and other projects theme. Study material Is announced at the first lecture and it is related to individual lectures and a specific project that student is working. In addition, project mentors also might provide a particular material. Status of the Course School of Arts, Design and Architecture Design major Intermediate studies The Open University course AMUO-C3011, 4 cr is a part of the following course: Palvelumuotoilu (Service Design) MUO-C3011 7 cr Study contents Course Description The main aim of this course is the student's ability to utilise individual service design (SD) expertise in the practical development of an innovative project. The student understands service characteristics and knows how to take these into account when redesigning or developing innovative SD concepts. Then, she/he gets familiar with the design process and utilising appropriate SD tools at a particular stage of project development. At the end of the course, the student demonstrates an application of gained SD knowledge during the course on the practical project of selected (sustainable) services by proposing innovative systemic, strategic and user experiences solutions and concepts. Content and Structure The course structure supports' student learning and gaining SD skills in several different means: through readings, lectures, discussions, blog reflections and practical exercises of utilising various SD tools. Students are encouraged to examine given project theme holistically from the sophisticated systemic level, strategic and business perspective up to individual service user experiences. First, student, employ design principles, selected strategic and business strategies, systems thinking, and SD tools with chosen Finnish company or public organisation. Then, he/she gets familiar with relevant terminology related to digital complexity (DX, DXP, CX, digital platforms, AI, AR, VR, blockchain technology, IoT) and ethical and social implications of digitalisation for future socio-cultural systems. This him/her assist in planning advance SD strategies in digital environments. The third set of lectures introduces what future SD trends are. During the course, student examines service providers' perspective as well as user side by adopting different essential and specific SD tools. The set of lectures concludes with prototyping and visualisation techniques. Last but not least, the student is working on a given project together with project mentor, had the opportunity to visit (virtually) an SD agency and listen to a talk of selected academic and industry-related guest speaker.