Market Entry Strategies for Entrepreneurial Business

Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.
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Schedule:

February 2023 - March 2023

Teaching time:

Daytime

Location:

Espoo

Topic:

Leadership and strategy

Form of learning:

On-campus

Provider:

Aalto University Open University

Level:

Intermediate

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Application period:

Course description

Learning outcomes
Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.

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