Integrated Marketing Communications

After completing the course the student understands the strategic nature of marketing communications, and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning and executing process. The student is able to plan marketing communications and knows his ethical responsibility as a practitioner of marketing communications.
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Schedule:

January-February 2022

Teaching time:

Daytime

Location:

Espoo

Topic:

Marketing and sales

Form of learning:

On-campus

Provider:

Aalto University Open University

Level:

Intermediate

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Course description

Learning Outcomes

After completing the course the student understands the strategic nature of marketing communications, and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning and executing process. The student is able to plan marketing communications and knows his ethical responsibility as a practitioner of marketing communications.

Content 

Integrated marketing communications as a part marketing and a company's business processes, different branding models, different stages of marketing communications planning, consumer insights and the creative idea, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications to creative agencies, marketing communications ethics.

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