Integrated Marketing Communications
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
Schedule:
–
Teaching time:
Evening
Location:
Espoo
Topic:
Marketing and sales
Form of learning:
On-campus
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 90.00
Application period:
6.6.2023
– 26.7.2023
Course description
Learning outcomes
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.
