Integrated Marketing Communications
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
Schedule:
January 2023 - February 2023
Teaching time:
Daytime
Location:
Espoo
Topic:
Marketing and sales
Form of learning:
On-campus
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 90.00
Application period:
12.12.2022
– 2.1.2023
Course description
Learning Outcomes
After completing the course the student understands the strategic nature of marketing communications, and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning and executing process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.
