Integrated Marketing Communications

Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
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Schedule:

Teaching time:

Evening

Location:

Espoo

Topic:

Marketing and sales

Form of learning:

On-campus

Provider:

Aalto University Open University

Level:

Intermediate

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Application period:

6.6.2023 – 26.7.2023

Course description

Learning outcomes

The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.

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