Global Marketing Management

The course provides a theoretically grounded overview of developing and implementing global marketing strategies. Globalisation and the consequent changes in firms’ operating environment and the need to adjust firms’ marketing due to these changes are assessed.
Image for course subject

Schedule:

January 2022 – February 2022

Teaching time:

Daytime

Location:

Espoo

Topic:

Leadership and strategy

Form of learning:

On-campus

Provider:

Aalto University Open University

Level:

Advanced

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Course description

Learning Outcomes
The key objectives of the course are - to learn the frameworks and tools to analyse global markets, - to assess various alternative cross-border marketing approaches and operation modes, and - to plan, implement and manage marketing activities globally. The learning outcomes include: - the enhanced awareness of differences in foreign market environment, including regulation and cultural aspects - understanding of the dynamics and suitability of various marketing options and components for different global market environments, including the adaptation issues - ability to analyse markets and plan global marketing activities - understanding of the related ethical and social responsibility issues.

Content
The course provides a theoretically grounded overview of developing and implementing global marketing strategies. Globalisation and the consequent changes in firms’ operating environment and the need to adjust firms’ marketing due to these changes are assessed. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, promotion and branding. Attention is paid also to themes such as the impact of politics and trade blocs, digitalization of marketing and role of partnerships. The purpose of the course is to a) present the most important forces affecting global marketer of today, b) assess various global marketing strategies and the components of global marketing, and c) present the ways to organize, coordinate, and control global marketing activities. The benefits for the participant comprise the ability to enhance the impact and quality of international marketing efforts while being aware of the cost

  • Updated:
Share
URL copied!

You might be interested in these

Fundamental courses

Image for course subject

Corporate Responsibility and Ethics

Leadership and strategy

Location:
Espoo
Level:
Fundamentals
Image for course subject

Introduction to Management

Leadership and strategy

Location:
Online
Level:
Fundamentals
Image for course subject

FITech 101: Future Learning Leader

Leadership and strategy

Location:
Online
Level:
Fundamentals
Image for course subject

Introduction to Management

Leadership and strategy

Location:
Online
Level:
Fundamentals
Image for course subject

Project Work and Management

Leadership and strategy

Location:
Online
Level:
Fundamentals
Image for course subject

Innovation Leadership (online)

Leadership and strategy

Location:
Online
Level:
Fundamentals

Intermediate courses

Image for course subject

Scale-Up Leadership

Leadership and strategy

Location:
Espoo
Level:
Intermediate
Image for course subject

Managing Mergers and Acquisitions

Leadership and strategy

Location:
Online
Espoo
Level:
Intermediate
Image for course subject

Energy Business and Innovation

Leadership and strategy

Location:
Online
Espoo
Level:
Intermediate
Image for course subject

People Management in Multinational Organizations

Leadership and strategy

Location:
Espoo
Level:
Intermediate
Image for course subject

People Management in Multinational Organizations

Leadership and strategy

Location:
Online
Level:
Intermediate
Image for course subject

Gender and Diversity at Work

Leadership and strategy

Location:
Espoo
Level:
Intermediate

Advanced courses

Image for course subject

Business Analytics 2

Leadership and strategy

Location:
Espoo
Level:
Advanced
Image for course subject

Management and Strategy Making

Leadership and strategy

Location:
Online
Level:
Advanced
Image for course subject

Johtaminen ja johtajuus

Leadership and strategy

Location:
Online
Level:
Advanced
Image for course subject

Management and Strategy Making

Leadership and strategy

Location:
Online
Level:
Advanced
Image for course subject

International Growth Strategy

Leadership and strategy

Location:
Online
Espoo
Level:
Advanced
Image for course subject

Inside Work Cultures

Leadership and strategy

Location:
Espoo
Level:
Advanced

Executive courses

Image for course subject

Graduate Diploma in Digital Strategy and Leadership

Leadership and strategy

Location:
Helsinki
Level:
Executive
Image for course subject

AaltoJOKO®

Leadership and strategy

Location:
Online
Helsinki
Level:
Executive
Image for course subject

Johtaminen terveydenhuollossa

Leadership and strategy

Location:
Helsinki
Level:
Executive
Image for course subject

Aalto Executive MBA in Helsinki

Leadership and strategy

Location:
Helsinki
Level:
Executive
Image for course subject

Aalto MBA

Leadership and strategy

Location:
Helsinki
Level:
Executive
Image for course subject

Aalto Executive DBA

Leadership and strategy

Location:
Online
Helsinki
Level:
Executive