Essentials of Marketing and Sales

Now more than ever, businesses compete to be creative rather than affordable. The development of a sustainable marketing plan and the implementation of a proactive value-based selling strategy are the ideal integrated framework for creative and dynamic solutions and services that add value to the consumer.  

This online course will take you on an exploration path in which you will dive deep into the essentials of marketing success and the importance of integrated marketing communications and a proactive value-based selling model as part of the marketing framework.   

Through the Essentials of Marketing and Sales course, you will start developing a marketing strategy suitable for almost any business, and you will start to think about marketing in a strategic way. You will understand why innovative ideas and deep customer insights are the cornerstones for creating communication campaigns. Finally, you will receive the essential tools to help you analyze why companies and individuals make purchasing decisions and how leaders and managers can influence these decisions through the value-based selling approach.   

The program is built on three study paths, which are structured into ten online modules. You will get access to video lectures, reflection tasks, and assignments for both marketing and sales concepts and tools. The three study paths cover the topics of essentials of marketing and sales and integrated marketing communication. 

The course length is about 3–4 weeks, following the recommended schedule of 2 to 3 hours per week. The online course will take you approximately eight hours to complete.