Doing Business in Emerging Markets
Form of learning:
Many large emerging markets like China are among the larget economies the world and the fastst growing. As such, developing an understanding of how to do business in emerging markets is no longer an option for most firms but a necessity. As such, it is clearly a very important market for internal managers to understand. However, China is also a country that is quite different from the West and has proven perplexing and hard for many international mangers to understand. This course seeks to help participants to develop an understanding of how to do business in and with China effectively and efficiently and provides participants a comparative advantage as a result. The course will also discuss how to deal with the fact that China is quite diverse and rapidly changing. For example, the course will discuss implications of the Chinese government’s one belt one road strategy (a policy to encourage Chinese firms to internationalize) and the Chinese government’s push to change from only produced in China to also invented in China. The course explores a wide range of issues relating to how to do business in and with China. Broadly speaking the course will focus on what management practices and strategies work best in China. More specifically, the course will cover how to negotiate with Chinese, how to enter and operate in China, the role of government in business in China, the role of family in business in China, the role of networks in doing business in China, what management practices work best in China, what leadership styles work best in China, what strategies work best in China. The course will also discuss different entry modes and strategies to enter China. Finally, the course will help participants to better understand the increasing number of Chinese firms which have significant international operations. The course will have guest lecturers from business and academia. The course aims to teach material in a way that it can be readily applied to practice.