Digitalisation of Markets and Consumption
On this course, the students will learn about digitalisation trends, data based business strategies, consumption in the digital era and information/consumer society.
Schedule:
August 2023 - September 2023
Teaching time:
Evening
Location:
Espoo
Online
Topic:
Digitalisation
Form of learning:
On-campus
Online
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 90.00
Application period:
6.6.2023
– 25.7.2023
Target group and prerequisites
Basics in marketing is highly recommended.
Course description
Course content
- Digitalisation trends
- Data based business strategies
- Consumption in the digital era
- Information/consumer society
Learning outcomes
After the course, students
- will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation.
- will be able to to design problem-solving strategies, and science-based solutions for marketing.
- will demonstrate the ability to evaluate, integrate and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.
