Digital Platform Economy
Form of learning:
Enablers of digitalisation, convergence, commoditisation, consumerisation (of IT), democratisation, disaggregation, disintermediation, power of digital aggregators and intermediators, specialisation, lowering entry barriers, servitisation, datafication, mobility, social media. Platforms, platform economy, network effects, boundary resources and how they are used, governance of platforms, digital boost to platforms.
After completing the course the student
- has a high-level understanding of the scale, scope, and speed of the disruption and destruction that digitalisation is having on firms, industries and societies, and technological enablers that are driving the change.
- can describe the changes that digitalisation brings at the level of industry structures and power, market dynamics and value chains.
- is also able to describe the main characteristics of (multisided) platforms and platform economy, why platform economy is different to traditional business and the significance on platforms for the economy at large.