Customer Experience Management
This course introduces and elaborates the importance of Customer Experience Management for contemporary marketing theory and practice.
Schedule:
–
Teaching time:
Evening
Location:
Online
Topic:
Marketing and sales
Form of learning:
Online
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 90.00
Application period:
4.4.2023
– 2.5.2023
Course description
The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, customer
journeys, omni-channel marketing, market research, and design thinking.
