Customer Experience Management
This course introduces and elaborates the importance of Customer Experience Management for contemporary marketing theory and practice.
Schedule:
February-April 2022
Teaching time:
Daytime
Location:
Online
Espoo
Topic:
Marketing and sales
Form of learning:
On-campus
Online
Provider:
Aalto University Open University
Level:
Intermediate
Credits:
6 By Aalto University (ECTS)
Fee:
€ 89.99
Course description
The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, customer
journeys, omni-channel marketing, market research, and design thinking.
