Customer Experience Management

Bachelor's degree, an elective course of specialization studies in Marketing
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Schedule:

November 2021 – December 2021

Teaching time:

Daytime

Location:

Online
Espoo

Topic:

Marketing and sales

Form of learning:

On-campus
Online

Provider:

Aalto University Open University

Level:

Intermediate

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Course description

The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, customer journeys, omni-channel marketing, market research, and design thinking.

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