Consumer research

By attending the course, participants will be better equipped to analyze and interpret decision-making in varying consumption contexts, as well as the foundational elements of those contexts.
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Schedule:

February 2023 - June 2023

Teaching time:

Daytime

Location:

Espoo

Topic:

Marketing and sales

Form of learning:

On-campus

Provider:

Aalto University Open University

Level:

Intermediate

Credits:

6 By Aalto University (ECTS)

Fee:

€ 90.00

Application period:

30.1.2023 – 20.2.2023

Course description

By attending the course, participants will be better equipped to analyze and interpret decision-making in varying consumption contexts, as well as the foundational elements of those contexts. In particular, after having attended the module, participants will be able to better understand:
 
1.    To introduce current knowledge of both substantive findings and theory about consumer behavior.
2.    To provide concepts for understanding consumer reactions to marketing stimuli and how consumer decision-making is structured
3.    To provide an understanding of how consumer research is conducted from a methodological perspective
4.    To improve the ability to identify potential applications of consumer behavior concepts and to utilize those concepts in analyzing marketing problems and determining marketing strategy.

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